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Press Release

04/07/2022

Synchrony Joins the Worker Financial Wellness Initiative

Synchrony today announced it has joined the Worker Financial Wellness Initiative.

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WhitePaper

01/02/2018

Defining Loyalty for Your Brand

Loyalty is the result of timely and relevant engagement with consumers that drives them to become advocates for a brand and to consciously select one brand over another.

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WhitePaper

08/10/2017

Machine Learning for Retailers

Driving Results with Artificial Intelligence Tools

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WhitePaper

01/25/2017

The Essential Guide to Technology in Retail

Developments and insights in retail and payments technology

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WhitePaper

01/13/2017

Fifth Annual Major Purchase Consumer Study

Consumer Study| Insights

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WhitePaper

10/20/2016

Driving Shopper Engagement through Digital Technology

The sixth annual Synchrony Financial Digital Study

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WhitePaper

09/15/2016

The Affluent Household: A Segment on the Rise

Insights on this key, fast growing consumer segment

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WhitePaper

08/16/2016

Brick and Mortar Reborn

Brick-and-Mortar Reborn: The Future of Retail in the Era of Urbanization

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WhitePaper

07/26/2016

The Synchrony Trendspotter

5 Retail Trends to Watch

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WhitePaper

06/20/2016

Data Visualization

Translating data into actionable insights for retailers

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WhitePaper

05/25/2016

A Split Screen

Online Information and a Human Touch

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WhitePaper

05/05/2016

Taming Big Data

Using the partnership of IT and Marketing Analytics to maximize marketing impact

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WhitePaper

11/23/2015

5 Things to Know:

Top Cybersecurity tips for this holiday season

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WhitePaper

11/04/2015

In-Store Shopper Segmentation Study

In the last five years, the retail industry has been primarily focused on driving digital growth.

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WhitePaper

10/28/2015

Segmentation Strategies for Retailers

Leverage customer insights to drive profitable growth

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WhitePaper

09/24/2015

The Retail Customer Experience

When it comes to shopping behavior, price is always a key motivator.

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WhitePaper

08/19/2015

Balancing Multi-Generational Retail Strategies

Millennials, Boomers and the changing retail landscape

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