Why financing with Synchrony
In today’s crowded landscape, financing matters more than ever. When you partner with Synchrony, you get the buying power of 70M+ active accounts and the support of the nation's number one private label credit card brand.
We help you provide customers with innovative ways to pay for their purchases, helping to grow sales and build loyalty for your small business. Ready to learn more about the benefits of financing?
Drive traffic, sales, and loyalty
Get an overview of consumer financing, including its benefits for your business and how to develop a successful program.
Explore financing 101
Strengthen customer relationships
Take your financing program — and your business — to the next level with Customer Relationship Management (CRM) software.
Discover the value of CRM
Turn online browsers into buyers
Keep these five things in mind when promoting financing on your website to help drive traffic to your store and boost sales.
Optimize your site
Create opportunity with digital wallets
Learn all about digital wallets and how they can help offer your customers flexibility and choice when it's time to pay.
See how to go digital
Our solutions
At Synchrony, our cutting-edge, digital-driven solutions are backed by extensive research. Here are just a few of the ways we help your small business get — and stay — competitive:
Always-on innovation
Offer the right products at the right time with our ever-evolving suite of services and solutions.
Direct-to-device solutions
Learn how you can help your customers apply for credit from the palm of their hands — while they shop in-store.
More ways to pay
Discover Synchrony Pay Later, a simple, flexible way for your customers to pay for their purchases through predictable, set, equal payments over time.
e-Commerce platforms & extensions
Make it easier for your customers to apply for Synchrony financing and buy online with integrations for all the leading e-Commerce platforms.
Powerful APIs
Power your applications using our developer portal APIs, and help drive sales through seamless digital experiences.
Best practices
From our data-driven insights to success stories across the country, get perspective on what it takes for small businesses to win big:
Roadmap to diversity
Take a trip through Atlanta's small business community to see how it's leading the country in promoting diversity, and learn how you can do the same for your business.
Business Schooled: Entrepreneurs
Sharpen your pencils for some surprising lessons on business and life from eight entrepreneurs who are writing their own rules of success.
Synchrony Pillars Project
Get inspired by the small business owners supporting and shaping their communities while driving their businesses forward.
Tips & resources
We know you're busy wearing the many hats it takes to run a small business, and we're here to help. Browse our tools, resources, and valuable thought leadership to help you stay in the know and on the cutting edge.