With today’s technology, people can shop anywhere, on almost any device. This has vastly improved the customer shopping experience – providing consumers with immediate information at their fingertips.  With everything from location-based offers to mobile applications and payments, the experience is more seamless than ever.  Making every touch point of a customer’s path to purchase frictionless is key when appealing to today’s consumer.
Learn more about a day in the life of a smarter shopper; and see these recent innovations come to life.