January 26, 2016, 7:32 PM EST
Data Insights: Power to the Parents
People with kids are among the most frequent shoppers, yet advertisers spend much more to reach millennials. Is there a disconnect?
https://www.synchrony.com/contenthub/insights/data-insights-power-to-the-parents.html
Abstract:
People with kids are among the most frequent shoppers, yet advertisers spend much more to reach millennials. Is there a disconnect?
Parents Lead the Shopping Pack