White Paper

November 30, 2018, 12:48 AM EST

Social Media and Its Impact on Retail

Author

2018 Digital Study

Abstract:

Social Media is ubiquitous across all major segments.

Table of Contents

Overview—Key Findings

Overview—Key Findings

Social Media Usage Is Widespread Across All Age Groups

Social Media Usage

Social Media Influences Purchases

Influences Purchases

Convenience is a Major Driver, but brands must Ensure Relevancy

Convenience

New Retail Products and Concepts are Delighters

Products and Concepts

Click to Buy Functionality is a Major Convenience

Click to Buy

2018 Digital Study: Conducted April 30, 2018-May 16, 2018, with an online panel of 1,211 respondents. Data was weighted to census data on age and gender of ages 18, who shopped with a major U.S. retailer in the past 6 months. 
Note: All references to consumers and population refers to 2018 Digital Survey respondents unless otherwise noted. This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors with respect to any information presented. Synchrony and any of its affiliates make no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided. Your receipt of this material constitutes your acceptance of these terms and conditions.