Press Release
November 8, 2023, 9:00 AM EST
Synchrony Expands Strategic Partnership with American Trailer World
ATW to Empower Customers with More Choices by Introducing Promotional Financing for Additional Consumer-Grade, High-End Trailers
STAMFORD, Conn. and ADDISON, Texas – November 8, 2023 – American Trailer World (ATW), North America's leading manufacturer, distributor, and retailer of professional and consumer-grade trailers and truck beds, and Synchrony (NYSE: SYF), a premier consumer financial services company, today announced they have expanded their strategic partnership to provide customers with flexible and affordable financing solutions on two additional trailer lines, to now cover six of the eight brands under the ATW umbrella.
The partnership now includes promotional financing for additional trailers, which are available at nearly 1,000 independent and corporate-owned locations:
- Carry-On Trailer: Designed for commercial use, recreation, or DIY projects. Available trailers include Utility, Aluminum, Equipment and Car Hauler, Enclosed Cargo, and Dump Trailers.
- RC Trailers: Premier cargo and aluminum trailers offer an unmatched set of integrated options to give customers the ideal solution for specific needs, such as for general work. Trailer categories include General Work, Sport, Car Hauler, Race, and Concession.
Today’s announcement builds upon the financing of the current portfolio at ATW. Synchrony will continue to offer the same variety of flexible financing options for customers to meet the growing consumer demand to transport goods for personal and professional use, including:
- Access to market-leading interest rates;
- Loan terms of up to 84 months;
- Simplified online application process; and
- Ability to finance all trailers manufactured by ATW.
“Our partnership with Synchrony is a big part of our customer commitment to making it easy and affordable for buyers to purchase the trailer that best meets their needs,” said Tom Bradley, vice president of sales & marketing at American Trailer World. “It is due to the overwhelming demand for financing we’ve seen during the past year that we have decided to expand our partnership and extend these same great financing offers to two of our additional top trailer brands.”
“ATW understands the importance of customer loyalty and the role financing plays in providing an optimal buying experience,” said Darrell Owens, senior vice president and head of the Lifestyle platform at Synchrony. “We are excited to take the same financing program that we developed in partnership with ATW and extend it to additional trailers, thus meeting the needs of a larger set of its customers.”
All ATW dealers will continue to have 24/7 access to Synchrony’s instant credit decisioning, dealer and customer support, rapid response to financing questions, loan contract preparation, and expedited loan funding processes as part of Synchrony’s Business Center.
About American Trailer World
American Trailer World (ATW®) is on the road to reinvent the trailer industry – we live and breathe trailers, right down to the last bolt. From humble beginnings in the Lone Star State, we’ve grown to become the largest manufacturer, retailer, and distributor of professional and consumer grade trailers, truck equipment and accessories in North America. Brands include Big Tex®, Big Tex Trailer World, PJ Trailers®, Carry-On Trailer™, Dakota Bodies™, CM Truck Beds®, RC Trailers®, and BWise Trailers®. To learn more about ATW, visit www.atw.com.
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise, and scale encompass a broad spectrum of industries, including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet, and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice. For more information, visit www.synchrony.com.
###
Media contact:
Lauren Devilbiss
Synchrony
lauren.devilbiss@syf.com
240-814-5825