White Paper
February 21, 2018, 5:44 PM EST
Synchrony at CRMC 2018
5 Steps to Creating a Strong Value Proposition
Author
Synchrony
Abstract:
Looking for more insights beyond CRMC? Synchrony is proud to share key trends in loyalty and retail that are influencing today's customer experience.
Table of Contents
Gather Insights

• Evaluate competitive landscape
• Understand customer engagement and program performance
• Gather internal input and define objectives
Ideate

• Identify benefits options
• Identify internal assets to leverage
• Research potential enhancements
Analyze

• Evaluate and select value proposition concepts
• Assess feasibility
• Set goals and timelines
• Develop positioning and marketing
Commercialize

• Integrate across channels
• Establish customer communication
• Plan store engagements
• Assess launch readiness or test and learn
Optimize

• Manage and assess performance
• Address gaps and issues
• Solicit customer feedback