Media Relations:
Lisa Lanspery
(203) 585-6143
Lisa.Lanspery@syf.com
Welcome to State of Pay, a showcase of the new, now and next in commerce, payments and technology for those seeking innovative ways to enhance and grow their business.
Video
06/09/2023
Mobile Wallets Will Be the New Normal
Imagine it: a world where payments happen at your the tap of a button. It’s the future, and the future is saying "hello" to mobile wallets.
Video
12/11/2020
Mobile Apps: The Ultimate Destination
Many businesses have a mobile app — but is that app giving customers what they need? As retailers reimagine their customer touchpoints, apps look like a promising new opportunity.
Video
10/09/2020
The Social Commerce Journey
Learn about the expanding world of social commerce and how customers have embraced the “see it, click it, pay for it” mentality.
Video
07/20/2020
The State of Data Strategy: Driving Personalization
Data drives opportunities for growth. When you use it to tailor a strategy, you may make stronger, more personal connections with your customers.
Video
06/16/2020
The State of Voice Technology In Retail
Our everyday is evolving, and so are customers’ buying experiences. Voice technology may have a broader role in connecting you to consumers.
Video
01/06/2020
The State of the Omnichannel Experience
With the right data, retailers are equipped to provide a seamless customer experience across all channels. Learn how the omnichannel experience is personalizing the connections retailers make with shoppers.
Video
01/06/2020
The State of Taking Friction Out of Shopping
Technology and data have the power to completely revolutionize the way we pay.
Video
11/07/2019
Gen Z Enters the Marketplace
For younger generations, the experience of buying a product is as important as the product itself. Learn how retailers can cater to Gen Z to win their business.
Video
11/07/2019
Payment Security at Your Fingertips
In the next five years, retailers can expect wider adoption of facial recognition and finger-print scanning in payments. Why? Bio-authentication offers stronger payment security than a typical password.
Video
11/07/2019
Checkout-Free Stores Promise Greater Convenience
Walk in. Grab item. Walk out. When it comes to in-store checkouts, it may be time to make an upgrade.
Video
11/07/2019
Social Commerce Delivers on Diversity
The new window-shopping is happening on a device. Learn how social media helps consumers browse items and discover new retailers.
Video
11/07/2019
Artificial Intelligence Equals Real Results
Get acquainted with the tech that could up your competitive edge. Whether it’s for inventory or personalization, the promise of AI is very real for retailers.
Video
11/07/2019
The Future of Smart Speakers May Be in Payments
Nearly half of U.S. consumers own a smart speaker, but voice commerce is just starting to find its footing. Discover how this new technology is poised to expand in the future.
Video
11/07/2019
The In-Store Experience Is Still in Demand
Despite the rise of e-commerce, 80% of shopping is still done in store. Learn how brands are attracting in-store customers through immersive in-store shopping experiences.
Video
11/07/2019
AI and Loyalty Are a Virtuous Cycle
AI brings personalization. And personalization brings loyal customers... which brings even more personalization. Let the virtuous cycle begin.
Video
11/07/2019
Retail Apps: More Is Better
Shoppers don’t just want retail apps, they want retail apps that work for them. Discover how brands are providing deeper value in their mobile interactions with consumers.
Video
02/11/2019
Tech That's Changing the World of Shopping
Where and how consumers shop is changing rapidly thanks to advances in technology. Four technologies, including biometrics, artificial intelligence, voice assistants and virtual and augmented reality, are changing the game for frictionless payments.
Video
01/07/2019
Voice Commerce: The Super Power of the Smart Speaker
From buying coffee on the quick, to splitting the dinner check with friends or even paying rent, today’s shoppers are discovering the convenience, security and speed of mobile utilities.
Video
01/07/2019
The rise of digital DNA
What happens when shoppers ditch their wallets in favor of storing personal information digitally?
Video
11/30/2018
Moving at the Speed of Commerce
The convergence of technologies such as voice assistants and smartphones, along with AI-powered data and privacy and security tools, is fueling faster, more integrated and more contextual shopping experiences. Executives from Synchrony and Amazon Pay
Video
10/22/2018
AI is Radically Changing the Retail Landscape
Artificial intelligence is already changing the way we shop and buy from making credit decisions faster to allowing us to use our voices to buy products. Synchrony’s chief technology officer Greg Simpson offers insight into how AI technologies
Video
09/19/2018
Building Connections with Gen Z
Building connections among Generation Z means thinking differently
Video
09/19/2018
Contextual Commerce: Shopping Anytime, Anywhere
Contextual commerce is making that our new reality.
Video
08/06/2018
Driving Loyalty Through Personalized Shopping Experiences
Shoppers are more informed than ever before. Microsoft Global Retail Director Karen Garrette says data can help retailers create personalized experiences that build loyal relationships.
Video
07/30/2018
The Right Data Can Help Target the Perfect Customer
New technologies are providing retailers with unprecedented amounts of customer data. The challenge, according to industry experts, is figuring out how to use it.
Video
05/15/2018
Seamless Payments Help Retailers Put Customer Experience First
In the future, frictionless payments will simplify and streamline checkouts. State of Pay met with retail leaders to hear how the payment process, as shoppers know it, is disappearing.
Article
09/14/2022
Built to Lead
2022 has proved itself a unique year. This on the heels of a few unique years before it - which may be the understatement of the decade. Market dynamics and consumer expectations are rapidly evolving. Supply chains remain strained.
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Article
03/22/2022
3 Top Small Business Retail Payment Trends: 2022 Edition
Small businesses can’t just press “pause” when new technologies emerge or as trends and external conditions change. So often, retailers must adjust their approach mid-stride, and deciding on your next step can be a challenge.
Article
11/12/2020
How to Boost Long-Term Loyalty as Consumer Habits Shift
Customers expect rewards, points and discounts. Brands that can offer more, will benefit with increased customer interactions. Our experts weigh in.
Article
10/16/2020
How A.I. Can Unlock the Opportunities of a New Shopping Era
Retail has changed and businesses across the board will need to adapt to shoppers’ changing expectations. Learn from Greg Simpson, Chief Technology Officer at Synchrony, how A.I. can help.
Article
10/16/2020
Technology + Humanity: Keys to the Future of Customer Service
Digital-first environments are increasingly important to customers, but that doesn’t mean businesses have to lose their human touch. Learn how customer service is evolving.
Article
09/09/2020
The Power of Community-Supported Business
It’s been a head-spinning time for businesses — but many are staying strong with the help of their communities. We talked to businesses about how they evolved with local support.
Article
08/07/2020
Maximizing Your Work Force: What You Need to Know
Working from home has accelerated the use of data and cloud-based platforms. Are you equipping your employees with these new technologies? Learn how to maximize your workforce at #StateOfPay.
Article
08/07/2020
How Appointment-Based Businesses Can Thrive Virtually
From doctors to contractors to hair salon owners, appointment-based businesses are finding innovative ways to deliver their services virtually. Whether it’s providing online consultations or virtual and augmented-reality tools
Article
08/07/2020
Contactless Payments See Growing Demand
As shoppers focus on safety , the appeal of contactless payments has soared — from tap-to-pay to QR codes and more. “This is exciting,” says Bijayta Berger of Synchrony. “It’s not just a trend — we’ll continue to see consumer adoption.”
Article
07/25/2019
Go Big By Looking Small
Location, location, location. The defining adage of the real estate industry has made its way to retail, though these days location is more about knowing...
Article
07/17/2019
What’s Old is New
State of Pay with Synchrony shows how cameras can do a lot more than keep an eye on merchandise.
Article
07/02/2019
The gift of easier giving
If occasions for gift-giving are meant to be joyous, why are they often a headache? Whatever the reason – Wedding? Father’s Day? Second cousin’s dog’s wedding? -- there are challenges galore to getting the right gift...
Article
05/24/2019
Loyalty is hot Hot HOT
The summer season is prime for retailers to tailor loyalty programs. Summertime. The air is warmer. The days are longer. Perfect for barbeques, enjoying the outdoors, and everyone’s favorite pastime: shopping?
Article
05/03/2019
Here Today, Here Tomorrow: 4 Trends Shaping Retail
Blink and you might miss it. ...Or so flash-in-the-pan trends tend to go. While some may sound familiar, these tactics are shaping new — and lasting — precedents in retail, delivering speed and innovative experiences.
Article
02/18/2019
How Digital Wallets Create Retail Opportunity
As more people embrace the powerful, convenient tools their phones offer, a growing number of shoppers are leaving their physical cards and wallets at home, opting to transact via mobile instead. Here are some of the core opportunities mobile wallets affo
Article
02/04/2019
Mobile Wallet Superusers
Digital pioneers are going cash and cardless – and aren’t looking back
Article
01/07/2019
The State of Pay in 2019
Technology is accelerating the pace of change throughout retail. But in 2019, mobile and artificial intelligence look to be two dominant drivers that will foster enhanced experiences for both the customer and the retailer.
Article
09/10/2018
Getting to Know You: Driving Loyalty
Loyalty programs used to be simple. The more customers purchased, the more a company rewarded them. But consumers today expect far more from companies to gain their loyalty over the long term.
Article
07/09/2018
The Cutting Edge of Customer Experience is…Apps?
The transformative technology of the next ten years is the same technology that transformed the last ten years: Apps.
Article
06/08/2018
The 4 Pillars of Loyalty in Customer Lifetime Value
Few metrics better illustrate a company’s wellbeing than Customer Lifetime Value. In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more fo
Article
05/31/2018
Surprise Retailer, Now You're a Tech Company
Retail has seen some dramatic shifts over the last decade. The dust is starting to settle, though, and a clearer picture is emerging of what tomorrow’s retail landscape may look like. And while there is no magic formula for success, retailers from acros
Article
04/01/2018
5 Advantages of Contextual Commerce
Technology has enabled consumers to purchase whenever and wherever they choose. Retailers who enable this will win the day
Article
03/28/2018
Tech is Altering the Retail Landscape at Lightning Speed
Here's some non-news: Retail is evolving. But the speed, extent and direction of retail’s transformation is so drastic that it requires a deeper look.
Article
03/19/2018
Introducing the Audio Wallet: Voice Commerce
The overwhelming success of voice-controlled smart speakers has accelerated the pending widespread adoption of voice commerce.
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