White Paper
June 20, 2016, 3:30 PM EDT
Author
Antonio Hudson
Assistant Vice President, Analytics Consulting Services
David Liebskind
Vice President, Analytics Consulting Business Leader
Sue Yasav
VP, Market and Research Insights
Abstract:
This white paper will discuss the format and application of data visualization tools such as: Executive Dashboards, Pictures and Graphs, Sensitivity Modeling and Heat Maps.
Table of Contents
Introduction
Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, trends and correlations through illustrative techniques and software. The key is to keep it simple and let the pictures, charts and graphs tell the story.
With the growth of big data and the desire to mine information from all customer interactions, data visualization can be a powerful tool to quickly observe trends and take action on the data observed. Data visualization makes it easier for executives and leaders across all disciplines to access key data and apply the insights to drive customer and business strategy.
Examples of visual data include heat maps, infographics and a combination of pictures and graphs. Each of these formats should be designed to answer strategic questions about the business so users can find what they need without having to dig into the raw data. An important element of data visualization is the ability to observe outliers or unique patterns that can be used to uncover marketing, customer and operational opportunities.
