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Digital Study

Press Release

10/23/2016

2016 Synchrony Financial Sixth Annual Digital Study

No longer just a trend or tool for younger generations, digital shopping has become a way of life, with nearly 70% of consumers surveyed using mobile technology for shopping-related tasks. This dramatic increase in digital shopping behavior signals a main

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Synchrony

Press Release

06/28/2018

Synchrony Partners with Lady Antebellum and Darius Rucker for the Summer Plays on Tour

Synchrony (NYSE:SYF), a premier consumer financial services company, announced today it is hitting the road as the presenting sponsor with GRAMMY Award-winning artists Lady Antebellum and Darius Rucker.

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Synchrony

Press Release

07/10/2018

CareCredit Forms Healthcare Advisory Council

CareCredit, a leading provider of promotional financing for healthcare, named three experts to its newly created Healthcare Advisory Council, a group designed to support and shape the innovative healthcare solutions CareCredit is developing to address

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Analytics Are Critical

Press Release

01/27/2016

Analytics Are Critical to Measuring Success, Yet 92% of Companies Surveyed Are Not Completely Satisfied with Their Tools in Place

Communicating with today’s shopper requires an understanding of the channels and devices they are using to interact with retailers, and knowing how to properly measure the effectiveness of those channels and...

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Synchrony

Press Release

05/25/2016

Customers Like to Research Online but Make Big Purchases in Stores, Says New Retailer Study

NEW YORK, May 25, 2016—According to a new report by Forbes Insights, in association with Synchrony Financial, "A Split Screen: Online Information and a Human Touch," customers prefer to mix technology and in-store visits for...

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Synchrony

Press Release

07/19/2019

Synchrony Financial Reports Second Quarter Net Earnings of $853 Million or $1.24 Per Diluted Share

STAMFORD, Conn. – Synchrony Financial (NYSE: SYF) today announced second quarter 2019 net earnings...

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Engage with Us

Press Release

09/22/2014

Synchrony Financial Launches New Brand and Advertising Campaign: Engage with Us

Synchrony Financial (NYSE: SYF) today announced the launch of a national media and branding campaign that includes print, broadcast and digital media and out-of-home advertising. Synchrony Financial’s...

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Forecasts Moderate 2014

Press Release

10/22/2014

Synchrony Financial Forecasts Moderate 2014 Holiday Retail Sales Growth of 3.5 Percent

Holiday sales this year are expected to grow 3.5 percent, according to Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage. This estimate is...

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Synchrony

Press Release

04/27/2015

Sam’s Club 5-3-1 Cash Back Credit Card Program with Synchrony Financial Wins Three Loyalty 360 Awards

Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, was recognized today with three awards at the 8th annual Loyalty 360 Expo in Orlando,...

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Retail Habits

Press Release

07/20/2015

Mobile Technology Use Among Shoppers Rises as Retail Habits Change, Synchrony Financial Study Finds

Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, today released findings from its 2015 Digital Study that further confirm the importance of a...

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Best Values

Press Release

07/24/2015

Confident Back-To-School Shoppers Still Look for Best Values, Synchrony Financial Study Finds

Parents shopping for back-to-school clothing and supplies for their children are confident about their finances, but still very cost-conscious and careful to find the best value, according to...

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Consumer Study

Press Release

08/19/2015

In-store Shopping Experience a Major Factor in Major Purchase Decisions, Synchrony Financial Study Finds

Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, with an overwhelming majority of shoppers buying in person...

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Customer Experiences

Press Release

09/16/2015

Four Key Customer Experiences Drive Long-term Loyalty for Retailers Synchrony Financial Study Finds

When it comes to shopping behavior, price is always a key motivator.

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Digital

Announcement

09/29/2020

Synchrony Expands Arsenal of Digital Payment Technology Solutions for Partners; Provides Touchless Shopping Options for Customers

STAMFORD, Conn. – September 29, 2020 – Synchrony, a premier consumer financial services company, is rapidly deploying digital technology solutions to help ensure a safe

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Press Release

01/27/2021

NEW SAM’S CLUB MASTERCARD REWARDS PROGRAM BY SYNCHRONY UNLOCKS ADDITIONAL VALUE ON SAM’S CLUB PURCHASES

BENTONVILLE, Ark, PURCHASE, NY., and STAMFORD, Conn., Jan. 27, 2021 – Sam’s Club, (NYSE: WMT), a leading membership warehouse club, Synchrony, (NYSE: SYF), a premier consumer financial services company, and Mastercard, (NYSE: MA)

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MobileWallet

Press Release

08/03/2016

Synchrony Financial Reveals Five Retail Trends That Keep Consumers Happy and Retailers Growing

Study Shows New Trends and Consumer Preferences that Impact Retail Sales

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Marvel’s CAPTAIN AMERICA

Press Release

03/14/2016

Synchrony Financial Supports Marvel’s CAPTAIN AMERICA: CIVIL WAR - GIRLS REFORMING THE FUTURE Competition

March 11, 2016 – Stamford, CT

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Cautious but Climbing

Press Release

10/20/2014

Cautious but Climbing: Synchrony Financial’s Third Annual Major Purchase Consumer Study Shows Confidence on the Rise

Consumer confidence and willingness to make a major purchase is on the rise, according to Synchrony Financial’s 2014 Major Purchase Consumer Study*. Of all shoppers surveyed, four out of 10 indicate a...

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Optimizer+plus

Press Release

10/31/2014

Synchrony Financial’s Optimizer+plus Takes Top Advertising Effectiveness Awards

Synchrony Financial (NYSE:SYF), one of the nation’s premier consumer financial services companies, has earned six Platinum and Silver awards in the 2014 Summit Marketing Effectiveness Award (Summit MEA...

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WhitePaper

08/01/2018

Understanding Generation Z: Outlook on Finances and Future

Insights on their financial knowledge

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WhitePaper

10/25/2016

Retail Technology: A Snapshot for Retailers

In-store technology and its implications for retailers and shoppers

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WhitePaper

06/20/2016

Data Visualization

Translating data into actionable insights for retailers

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 Loyalty

Article

09/24/2019

Emotional Side of Loyalty

Our Emotion-Based Loyalty Study was conducted from November 2018 through February 2019 using...

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Paper dolls cut out of a dollar bill

Article

10/29/2019

How to Keep Your Friendships and Your Budget on Track

Significant differences in incomes or spending habits can complicate relationships. Imagine a group dinner...

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